Dave Sholler serves as Vice President of Public Relations and Athlete Marketing for the UFC. Heading into his eighth year with the largest mixed martial arts promotion in the world, Sholler oversees public relations efforts for the organization’s 40+ live, global events and roster of nearly 600 athletes. In 2014, Sholler was given the added responsibility of overseeing the organization’s newly-formed Athlete Marketing and Development Division, which focuses on its athletes health, well-being, education, and career maximization. Today, Sholler manages a team of more than 20 full-time employees, as well as several leading agencies, while also serving as a key UFC spokesman at press events and on his favorite social media channel, Twitter.
Prior to leading the UFC’s public relations efforts, Sholler worked for UFC’s sister company, WEC. There, he helped build the profiles of top MMA stars Urijah Faber, Anthony Pettis, Dominick Cruz, and Donald “Cowboy” Cerrone.
A native of Egg Harbor Township, NJ, Sholler is a 2006 graduate of The Richard Stockton University with a degree in Communications and a minor in Business. He lives in Las Vegas with his wife, Tiffany, and twin daughters Luciana Marie and Lindleigh Jean.